Competitor analysis guide

Add competitors

Open competitor analysis
In the app, go to Tools → Research → Competitor analysis for the project you want to compare.
Add a competitor
Click Add competitor. Pick from Suggested competitors or type their addresses under Competitor websites, domains only.
Choose the market
Under Analyze competitors for, choose the location and the language.
Give it a few minutes
The analysis takes a few minutes. Each competitor then gets a card with its number of keywords, keywords in the top 10 and estimated traffic, with the change from the previous month.

Read a competitor report

Open a card to see the full report for that domain:

Number of keywords, average position, and estimated organic and paid traffic.
Organic traffic history for 6, 12 or 24 months, or all available data.
Country distribution, collected when you ask for it.
The domain’s own organic competitors, with overlap and common keywords, and a map of them.
Its keywords: the ones it ranks for and related ones.

Find the keyword gap

Tick up to four competitors and choose Check keyword gap. You get the number of keywords, their searches and difficulty, and an estimated value of the clicks, broken down by intent and difficulty. Filter Missed keywords, where competitors rank and you do not, or Shared ones.

Select keywords in the report or the gap to send them to the rank tracker, or discuss the findings with Spynobi in the chat.

Keep the data fresh

Competitor data is collected once and is not refreshed automatically. When you need newer numbers, use Refresh data on the report. A refresh counts towards the competitor analyses in your plan.