Publish and measure
Read your results
Spyer brings the numbers together: how each published article and post performs, how your site is doing in Google, and what is worth doing next.
SpyerCompetitors & analyticsAnalytics
Open Tools → Analytics. It shows the results of what you published from Semurai, across your blog and social channels; work published elsewhere is not counted.
- Tabs: Overview, Content, Campaigns and Data health.
- Period: the last 28 days by default, or 90, 180 or 365 days, or a custom range of up to two years. Every figure is compared with the previous period.
- Channels: all channels, Blog / SEO, Facebook, Instagram or LinkedIn. The blog shows clicks, impressions, CTR and average position; social channels show impressions or views, reach, reactions, comments, shares, saves and engagement rate.
- Overview: recommended actions you can turn into a task or discuss in the chat, top publications, outcome signals (success, room to improve, below expectations, no change, not enough data) and data coverage. Everything exports to CSV.
Each publication has its own page that compares the time before and after it went live, with checkpoints 7, 28, 56 and 90 days after publishing. The Campaigns tab sums up the publications of each campaign.
Site visibility in Google
With all channels or Blog / SEO selected, a card shows your site’s estimated monthly traffic, keywords in the top 100 and the top 10, average position, a 12-month trend and your top keywords. These are estimates from Semurai’s search data and work without Search Console.
Where the numbers come from
- Blog articles: clicks, impressions, CTR and position from Google Search Console, for each published address.
- Social posts: statistics from Facebook, Instagram and LinkedIn, collected daily for posts Semurai published. Personal LinkedIn profiles share post statistics only with an extra permission.
- Data health: your sources at a glance, with Connect, Sync now and an option to fetch older data.
Connect Google Search Console
Open Integrations
Click your name at the bottom of the sidebar, choose Integrations and find Google Search Console under Search data.
Sign in with Google
Choose Connect, then Connect Google account. Semurai asks for read-only access.
Pick a property
Choose your domain or URL-prefix property and click Use property. Each workspace uses one property, and a property can serve only one workspace.
Semurai then imports up to 16 months of history and refreshes the latest data every day.
Opportunities
Open Opportunities in the sidebar for recommendations sorted by priority. Semurai adds them after a technical audit, keyword research or connecting Search Console, and also draws on the keyword gap, rank tracking, Content Score and your WordPress or WooCommerce data.
- Filter by segment: For you, Quick wins, High impact, Content, Technical or Rankings.
- Open one to see why it matters, the recommended action and the source data. The main button prepares the next step, and Improve with AI drafts a change. Nothing changes without your approval.
- Not relevant? Skip it, or Mark as done when it is.
- With Search Console connected, the Search Console view shows clicks, impressions, CTR and average position, new and lost queries, and your top search queries and landing pages for 7, 30 or 90 days.
Campaign results
The Results stage of a campaign lists what was published, with links, and opens analytics. The first results appear within a few days of publishing.
Related
- Rank trackerDaily Google positions of your keywords.
- SEO auditYour site’s technical health.









