Free download

Every SEO basic,
in one spreadsheet.

56 tasks in six groups, from Search Console to local listings. Each one comes with a priority, an impact and difficulty rating and tools for the job, and an SEO score fills up as you work.

Excel (.xlsx) · 35 KB · No sign-up · The spreadsheet is in Polish

What is inside

From technical basics
to local listings.

Every task has a priority and suggested tools, so you know what to do next and how to do it.

  • Technical audit

    Connect Google Search Console, Bing Webmaster Tools and Google Analytics 4, submit your sitemap, then check HTTPS, redirects, robots.txt, images, URLs, 404 errors, load time and mobile-friendliness.

  • Content optimization

    Pick primary keywords and search intent, outline articles, structure H1 to H3 headings, write meta titles up to 60 and descriptions up to 160 characters, add internal links and ALT text, refresh older pages.

  • Link building and off-page

    Link to trusted sources, connect your social profiles, set up Google Business Profile, Bing Places and Yelp listings, collect and answer reviews, add LocalBusiness structured data.

  • SEO tools

    Every task names tools that do the job, from Google Search Console and PageSpeed Insights to image compressors such as Squoosh.

How the score works

Tick a task,
watch the score move.

Set each task to To do, In progress or Done. Done counts in full, in progress counts half, and every task is weighted by its impact, so the score shows real progress, not just ticks.

  • Priority, impact (1–5) and difficulty (1–5) for every task
  • An impact-to-difficulty score that points to quick wins
  • Suggested tools for each task, many of them free
  • A dashboard sheet with your overall SEO score
Download the checklist

SEO score 30/100

TaskPriorityImpactDifficultyStatus
Technical Connect Google Search ConsoleHigh52
Technical Compress and optimize imagesHigh52
Keywords Define the search intentHigh42
SEO content Write a meta title (up to 60 characters)High42
Rank tracking Add keywords to rank trackingMedium32
Local SEO Create a Google Business ProfileMedium43
Preview: 6 of the 56 tasks, translated from the Polish file. The score uses the spreadsheet’s own formula.

Share the work

Four specialists
for the main groups.

The checklist works with any tools. If you would rather share the work, these Semurai agents specialise in its main groups.

  • Hime: technical audit

    Runs a Health Score audit of titles, descriptions, headings, redirects, speed and duplicates, then turns the findings into a repair plan. Audits can run on a schedule.

    See the SEO audit
  • Keyres: keywords

    Finds keywords with their volume, difficulty and search intent, and sends the ones you pick to rank tracking.

    See keyword research
  • Tenko: content and on-page

    Writes and optimizes in the SEO editor, with a Content Score against the pages ranking today, SEO terms, meta title and description and a Google preview.

    See the SEO editor
  • Rankmaru: rank tracking

    Checks your Google positions on desktop or mobile, every day on paid plans, and shows how they changed over the last 30 days.

    See the rank tracker

FAQ

About the checklist.

Is the checklist free?

Yes. It is a direct download: no sign-up and no email address needed.

What format is it in?

An Excel workbook (.xlsx) with two sheets: the checklist itself and a dashboard with your SEO score. You can also open it in Google Sheets.

Which language is the spreadsheet in?

Polish. The preview on this page shows a few of its tasks in English.

Do I need Semurai to use it?

No. Every task lists tools that do the job, many of them free. If you want help, Semurai’s agents can audit your site, research keywords, write content and track your rankings.

Does it cover link building?

It covers the off-page basics: links to trusted sources, social profiles, local listings and reviews.

Ready to tick it off?
Start with your website.

Add your website. Hime audits it, Keyres finds the keywords and Tenko writes, and nothing goes live until you approve it.

  • Free forever plan
  • No credit card
  • Set up in about 3 minutes