Competitor Analysis
Know exactly what your rivals took from you.
Semurai maps the domains that share your SERPs, measures how much of their footprint overlaps yours, and turns every gap into a keyword you can track, brief or publish against.
- Real SERP rivals, not the ones you assumed
- Overlap measured with common-keyword intersections
- Gaps hand off straight to tracking and the SEO Editor
Keywords 0 Search visibility footprint
Average position 0.00 Average Google ranking
Est. organic traffic 0 Estimated monthly visits
Est. paid traffic 0 Estimated paid visits
Organic competitors Top 6 domains
Domain Common level Common keywords Est. traffic
Interactive
Pick the gaps worth taking.
This is the keyword gap view. Filter by what you are missing or already sharing, select the terms that matter, and watch the opportunity size recalculate as you build the list.
Total keywords 8
Total search volume 25,480
Avg. difficulty 42
Est. CPC value $7,028
Keyword Intent You rankly
growthops
contentiq
Volume CPC KD
Market landscape
See who is big, who is close, and who is closing in.
Every domain that competes for your keywords is plotted by footprint and traffic. Size is estimated monthly visits, so you can tell a broad publisher apart from a focused rival at a glance.
- Keyword count against estimated organic traffic
- Overlap measured as shared-keyword intersections
- Rising domains surface before they become a problem
rankly.io Category leader
- Common keywords
- 1,712
- Total keywords
- 18,940
- Est. traffic
- 82,400
Owns the bottom-funnel comparison cluster. 1,712 of your keywords also belong to them.
Distribution of organic competitors Bubble size = est. traffic
Number of keywords Organic traffic
Channel intelligence
Ranking is the result. This is the cause.
The useful competitor insight is not the position — it is what they built, promoted and earned links for in the months before they started winning.
Their comparison cluster stacks alternatives, pricing and agency use cases into a single internal-link hub.
Backlink intersections show the exact domains already covering your category and open to a pitch.
The terms competitors keep paying for are the ones converting. That is a shortlist you can rank for instead.
Track which brands AI answers name for your category prompts, and what those cited pages have in common.
Every signal here can become a brief, a refresh, a link task or a tracked keyword — reviewed by your team before anything ships.
Workflow
From a domain to a plan your team can run.
- 01 Enter a domain
Start with your site or a rival you already know, and let Semurai find the real competitive set.
- 02 Map the overlap
Compare keyword footprints, traffic, common level, top pages, links and AI visibility.
- 03 Prioritise gaps
Group by intent, difficulty and volume, then decide what to create, refresh, defend or ignore.
- 04 Hand off
Send winners to Rank Tracker, or straight into a brief the SEO Editor scores as you write.
FAQ
Common questions
What does the analysis actually compare?
Keyword footprint and overlap, estimated organic and paid traffic, average position, country distribution, historical traffic, top pages, backlink intersections, ad themes and AI answer visibility — across every domain that shares your SERPs.
Will it find competitors I don't know about?
Usually, yes. The competitive set is built from shared search results rather than from your industry assumptions, so tool comparison sites, publishers and adjacent products show up whenever they take your clicks.
How is the keyword gap calculated?
Missed means at least one competitor ranks for the keyword and your domain does not appear at all. Shared means you both rank — which is where the position column tells you whether you are defending or losing ground.
Is this only about organic search?
No. Organic is the starting point, but backlinks, paid search themes, top-page structure and AI answer citations are part of the same view, because competitor strategy rarely sits in one channel.
What happens after I pick a gap?
Selected keywords go to Rank Tracker for monitoring or into the SEO Editor as a brief, where the target structure and terms are built from the pages currently ranking for that keyword.
How fresh is the data?
Analyses are refreshed on demand and collection typically completes within a few minutes. You get a notification when a refresh finishes, and historical traffic is kept so you can see trend rather than a single snapshot.
Stop guessing why they outrank you.
Map the real competitive set, take the gaps that are worth taking, and turn the rest into work your team can actually ship.