SEO Audit
Every issue, weighted by what it actually costs you.
Semurai crawls the site, scores each page with the same weights the platform uses internally, and turns the findings your team can act on into approved work — not a 400-row spreadsheet.
- 170+ technical, content and rendering checks
- Severity weighted per page, not per export row
- Findings become owner-ready tasks you approve
-- /100
Errors
0.0%
Warnings
0.0%
Notices
0.0%
Passed
0.0%
Live crawl 0 / 1,793 URLs
Status codes
Redirect chains
Canonical
Hreflang
robots.txt
XML sitemap
Crawl depth
Orphan pages
Title length
Meta description
H1 structure
Duplicate content
Thin content
Image alt text
Structured data
JSON-LD
Open Graph
Core Web Vitals
LCP
CLS
INP
HTTPS
Mixed content
Doctype
Viewport
Internal links
Broken links
Pagination
Lang attribute
Status codes
Redirect chains
Canonical
Hreflang
robots.txt
XML sitemap
Crawl depth
Orphan pages
Title length
Meta description
H1 structure
Duplicate content
Thin content
Image alt text
Structured data
JSON-LD
Open Graph
Core Web Vitals
LCP
CLS
INP
HTTPS
Mixed content
Doctype
Viewport
Internal links
Broken links
Pagination
Lang attribute
Interactive
Fix an issue. Watch the score move.
This board runs Semurai's real scoring weights. Toggle any finding to see exactly how much site health it is holding back — the same maths the platform runs after every crawl.
Click any row to mark it fixed
Finding URLs Weight Effort
Page-level report
Open any URL and see the reasoning, not just a verdict.
Every crawled page gets its own report card: what passed, what failed, why it matters and what to change. Open a row to read the detail Semurai hands to whoever picks up the fix.
- Passed Meets the benchmark — nothing to do.
- Error Costs real ranking weight. Fix first.
- Warning Not blocking, but measurably suboptimal.
- Notice Worth knowing. Batch it with related work.
Page report semurai.com/collections/running-shoes
58 characters, contains the primary keyword and reads naturally in the SERP.
Keep titles between 35 and 60 characters so they are not truncated.Google is generating a snippet from body copy, which drops click-through on a commercial template.
Think of it as a mini-advertisement for the page. Make users want to click.Sort and filter parameters create 6 crawlable variants of this collection, splitting ranking signals.
Canonical tags prevent duplicate content issues and consolidate SEO power into one URL.A single, descriptive H1 that matches the page intent and is not duplicated in the template.
Your H1 should be unique, descriptive, and ideally between 20 and 70 characters.No Product or BreadcrumbList JSON-LD, so rich results and AI answer surfaces have nothing to read.
Start with Product, Breadcrumb and Organization — they cover most commercial intent.First byte at 210 ms and LCP at 1.9 s on the tested template.
Use PageSpeed Insights for template-level recommendations before optimising single pages.Blocking scripts in the head delay first paint on every page using this layout.
Defer non-critical scripts so the browser can paint before it parses them.412 words on a commercial collection page that competes against 1,100-word results.
Quality matters more than quantity — but a page has to answer the query to rank for it.Valid certificate, no mixed content, HSTS present.
Contact your hosting provider — most offer one-click SSL installation.Crawl diagnostics
See the shape of the site before you argue about fixes.
Semurai maps what is actually crawlable: how many URLs return usable HTML, how many are excluded, how deep the important templates sit and where crawl budget is being spent.
- Indexable, excluded, redirected and broken URLs in one view
- Crawl depth distribution so buried templates surface
- Template-level patterns instead of per-URL noise
Crawl map 1,793 URLs analysed
1,419 URLs return 200 with indexable, renderable HTML — this is the crawlable surface Semurai scores.
Crawl depth
742 URLs sit four clicks from the homepage. Collection templates are the bottleneck.
Action queue
The audit ends with work, not a PDF.
Findings leave the report as scoped tasks with an owner, a brief and a review step. Nothing changes on the site until someone approves it.
412 URLs batched into SEO Editor with the keyword, competitor context and the current title.
JSON-LD checklist with a validated example per template and the fields Google requires.
A brief naming the hero image, blocking scripts and the measured impact on collection pages.
Broken links grouped by template so one fix closes dozens of URLs at once.
After the fixes ship, Semurai re-crawls the affected URLs and watches them in Rank Tracker — so you can prove the work paid off.
Workflow
Crawl to confirmed recovery.
- 01 Crawl
Scan the domain, a sitemap or a page group across technical, content and rendering checks.
- 02 Score
Weight each finding by severity and reach, so the ranking is arguable with data.
- 03 Fix
Semur drafts the metadata, schema and briefs. Your team approves what ships.
- 04 Verify
Re-crawl the affected URLs and follow the ranking movement in the next cycle.
FAQ
Common questions
What does the audit actually check?
Crawlability and indexability, status codes and redirects, canonicals and hreflang, internal linking, titles, meta descriptions, heading structure, content depth and duplication, structured data, image accessibility, HTTPS and rendering performance including Core Web Vitals.
How is site health calculated?
Each page starts at 100 and loses points per issue, weighted by impact — a missing title costs 20, a missing description 15, a missing canonical 15, a missing H1 12, thin content 10, down to 2 for an unfriendly URL. Site health is the average across every crawled page, which is why fixing one high-weight issue on many URLs moves the number the most.
How is this different from an audit report?
A report ends at a list. Semurai turns each finding into scoped work with an owner, an effort estimate and a review step — then re-crawls to confirm the fix landed.
Can non-technical people use it?
Yes. Every finding is written in plain language with the affected URLs, why it matters and what to change. Content, SEO and engineering each see only the queue that belongs to them.
Can I prove the fixes worked?
Yes. Fixed URLs are re-crawled and can be pushed into Rank Tracker, so you can connect a shipped change to health recovery and ranking movement instead of guessing.
How often should I run it?
Run a full crawl monthly and after any template, migration or platform change. Semurai can also monitor priority templates continuously and flag regressions as they appear.
Find out what your site is actually losing.
Point Semurai at your domain and get a weighted, owner-ready fix list in minutes — not a spreadsheet nobody opens twice.