Instagram Reel size

An Instagram Reel is 1080 × 1920 px (9:16), and its cover image uses the same size. The profile grid shows only the middle 1080 × 1440 px of the cover (3:4), so keep the title there.

Design this size

Updated November 2026

All sizes at a glance

A Reel needs two things at the right size: the video and its cover. Both are 1080 × 1920 px, but the cover also has to work as a 3:4 tile on your profile.

Sizes and aspect ratios
Use	Size	Ratio	Note
Reel video (recommended)	1080 × 1920 px	9:16
Reel ad video	1440 × 2560 px	9:16	Recommended by Meta for Reels ads
Cover image	1080 × 1920 px	9:16	Same frame as the video
Cover in the profile grid	1080 × 1440 px	3:4	The middle of the cover; 240 px are cut from the top and the bottom

Limits and safe zone

File types: MP4, MOV
Maximum file size: 4 GB for Reels ads (Meta)
Video length: Up to 3 minutes for organic Reels; up to 15 minutes for Reels ads
Video codec for ads: H.264, fixed frame rate, progressive scan, stereo AAC at 128 kbps or more
Safe zone: Keep the top 14% (269 px), the bottom 35% (672 px) and 6% (65 px) on each side free of text, logos and key elements

Semurai Canvas

Design it in Semurai Canvas

Start at the exact size, from a template or a blank page, and apply your Brand Kit: logo, colours and fonts. The AI chat edits the design when you ask.

Pick the “Instagram: story” preset (1080 × 1920 px) when you create a design.

These templates come with an “Apply my brand” switch.

Start free

After sign-up and a short brand setup, Canvas opens a blank 1080 × 1920 px design.

Already have an account? Open Canvas at 1080 × 1920 px

Templates to start from

Instagram Reel dimensions

Shoot or design Reels at 1080 × 1920 px, a 9:16 vertical frame. Instagram publishes no organic Reel resolution, but 1080 × 1920 px is the size guides and editing apps use, and it matches Meta's 9:16 spec for Reels ads, where 1440 × 2560 px is recommended.

Organic Reels can be up to 3 minutes long since January 2025, and Reels ads can run up to 15 minutes. For ads Meta asks for MP4 or MOV files with H.264 video, up to 4 GB.

Reel cover size and the 3:4 grid crop

The cover is 1080 × 1920 px, the same frame as the video. Full screen it shows whole, but the profile grid shows 3:4 tiles, so only the middle 1080 × 1440 px appears there, with 240 px cut from the top and from the bottom.

Put the title and the face or product in that middle area. Some guides quote a 420 × 654 px cover; no Instagram page backs that number, and a full-size 1080 × 1920 px cover stays sharp wherever it is shown.

The Reel safe zone

Meta asks to keep the top 14%, the bottom 35% and 6% on each side free of text, logos and key elements. On 1080 × 1920 px that is about 269 px at the top, 672 px at the bottom and 65 px at the sides.

A cover has to respect both limits at once: the grid crop removes 240 px from the top and the bottom, and the safe zone keeps text out of the bottom 672 px. A title placed a little above the centre fits both.

Tips

Keep on-screen text in the band from about 270 px to 1250 px from the top of the frame.
Design the cover as its own frame instead of picking a random video still; it then has room for a title.
Check the cover at 3:4 before posting: hide 240 px at the top and bottom and see if the title still reads.
Export the cover as JPG or PNG and the video as MP4.

How to make it in Semurai Canvas

Create a design in Semurai Canvas and pick the “Instagram: story” preset (1080 × 1920 px), which is also the Reel size.
Choose a story template for the cover, switch on “Apply my brand”, and keep the title in the middle 1080 × 1440 px.
Export the cover as PNG or JPG, or export an animated design as MP4 to use in the Reel.