Claude + Semurai
Use Claude for SEO with your own data: add Semurai as a custom connector, and Claude works with your keyword data, rankings, Search Console and content plans. Research, long-form articles and reports land in your Semurai workspace. One address, OAuth sign-in, no API keys.
Claude on the web · Claude Desktop · Cowork
Add a custom connector
https://api.semur.ai/mcpSetup
Four steps in Claude on the web or in Claude Desktop. The Claude MCP connector then works in Cowork too.
In Claude, open Customize → Connectors.
Click + Add, then Add custom connector.
Name it Semurai, paste https://api.semur.ai/mcp and click Add.
Click Connect, sign in to Semurai, pick a default workspace and click Allow.
Good to know
Why connect
Claude reasons and writes well. Connected to Semurai, it works from your real search data and saves the work where your team can use it.
Suggests topics from what it already knows, with no search volume or difficulty.
Checks volume, difficulty, intent and trend before it suggests a topic.
Cannot see your rankings or your Search Console.
Reads your tracked positions, their daily history and your Search Console queries and pages.
Leaves you a long answer to copy into your CMS.
Saves the article as a draft in Semurai’s SEO editor, ready to review and publish.
Plans in a chat you will not find next month.
Puts content plans and campaign drafts on your Semurai calendar.
Use cases
Claude is strong at reading, reasoning and long-form writing. Semurai gives it the data, and a place to save the work.
Ask for long-tail ideas around a seed. Claude pulls volume, difficulty and questions, then groups them by intent.
Claude compares your domain with up to five competitors and explains which missing keywords deserve a page.
Review the outline in the chat, then Claude has Semurai write the full article as a draft, with image placeholders or, through the full server, AI images.
A topic cluster saved in Semurai, or a month of blog outlines and post drafts on your calendar.
The week’s movement of your tracked keywords and the Search Console opportunities, explained in plain language.
WordPress meta fixes as a change set and product SEO proposals for your store. Nothing changes until you approve it.
Example
One request in Claude, three Semurai tools, and a plan you open in Semurai.
Compare us with the competitor we track in Semurai. Which keywords are we missing, and what should we write first?
Four gaps worth a page, sorted by opportunity:
| Keyword | Volume | Difficulty | Their position |
|---|---|---|---|
| best beans for cold brew | 2,400 | 26 | 4 |
| nitro cold brew at home | 3,600 | 21 | 6 |
| cold brew concentrate recipe | 1,900 | 17 | 9 |
| decaf cold brew | 1,300 | 14 | 3 |
I would start with “best beans for cold brew”, since it leads to your shop pages. Shall I put all four on next month’s content plan?
Yes, plan them for November.
Done. The plan with four blog outlines is on your Semurai calendar, waiting for your review.
Prompts to try
Where it works
Claude connectors work in Claude on the web, Claude Desktop and Cowork, so Semurai is there wherever you work with Claude.
Add Semurai once in Customize → Connectors. The connector belongs to your Claude account, so you use the same Semurai tools in Claude on the web, Claude Desktop and Cowork.
An Owner or Primary Owner adds Semurai for the whole organization, once:
Claude or Claude Code?
Both connect to the same Semurai server. Pick by where you work.
| Claude | Claude Code | |
|---|---|---|
| Where you work | A chat on the web, in Claude Desktop or in Cowork | Your terminal, inside a code repository |
| Best for | Research, long-form writing, content plans and reports | Sites built from code, SEO fixes in a repository, repeatable reports |
| How you add Semurai | Customize → Connectors | claude mcp add, or your claude.ai connector |
| Ready-made prompts | Ask in plain language | Slash commands such as /semurai:seo_article |
Signed in to Claude Code with the same claude.ai account? The Semurai connector you added in Claude shows up in Claude Code’s /mcp list too. More on the Claude Code page.
Other assistants
The same server address and the same Semurai account work in every assistant below.
FAQ
Claude is good at the thinking and writing side of SEO: research summaries, outlines, briefs and long-form drafts. On its own it has no keyword volumes, rankings or Search Console data. Connected to Semurai through MCP, it uses live search data and saves its work in your Semurai workspace.
Custom connectors work on Claude Free, Pro, Max, Team and Enterprise. Free plans get one custom connector. On Team and Enterprise an Owner adds Semurai once for the organization, and each member connects their own Semurai account.
Both. Semurai is a remote MCP server, and Claude adds remote MCP servers as custom connectors. You paste https://api.semur.ai/mcp in Customize → Connectors, and Claude calls it a connector from then on.
Yes. Custom connectors are available in Claude on the web, Claude Desktop and Cowork.
No. Claude opens a Semurai page, you sign in with OAuth, pick a default workspace and click Allow. There is nothing to copy.
Claude asks for permission before it uses a connector tool, and you can choose to always allow a tool. Before Semurai publishes to WordPress or queues a social post, you see the request in Claude and confirm it there, because those tools carry a flag for live changes.
Yes. With Semurai connected, Claude drafts social posts for Facebook, Instagram, LinkedIn and X, plans 7-day campaign drafts, reads your content calendar and queues posts on connected Facebook, Instagram or LinkedIn accounts.
Yes, once you add Semurai’s full server as a second connector. In Customize → Connectors, click + Add, choose Add custom connector, paste https://api.semur.ai/mcp/full and approve the new connection on the Semurai page. Claude can then generate brand-style images straight into your media library, design social graphics, banners and ads in Canvas, build carousels or presentations in Creative Studio and write alt texts for library images. It also answers the designer’s questions right in the chat, revises a design or goes back to an earlier version, and puts finished designs on social posts. Your first connector stays as it is, and graphics count toward your workspace’s usage limits.
In Semurai, open Settings → AI assistants (MCP) and disconnect Claude. Its access ends at once.
Create your Semurai account, add the connector in Claude and ask your first question.
